Information for advertisers

MEDICINE TODAY

Medicine Today (formerly Modern Medicine of Australia) has been continually published in Australia since 1957. Australia’s only independent, peer reviewed journal of clinical practice, Medicine Today is written by doctors for GPs and selected specialists.

The editorial content provides authoritative, practical clinical information covering all the major fields of medicine and is commissioned following discussions with the Board of Honorary Consultants and other senior consultants.

For advertisers, Medicine Today offers a highly effective way to reach GPs and key specialist groups in an authoritative, clinical environment.

• Frequency: monthly, 11 or 12 issues per year
• Reach: GPs, cardiologists, endocrinologists

Article reprints and reprint collections are also available for sponsorship.

Download our media kits:

Recent research results

2015 syndicated readership results
2016 syndicated readership results 
2017 syndicated readership results 
2018 syndicated readership results 
2019 syndicated readership results

Are GPs the new digital disrupters?

CARDIOLOGY TODAY

Cardiology Today provides a topic-specific, focused publication for GPs that is also of interest to cardiologists and endocrinologists. Written by cardiologists and other specialists, the peer reviewed editorial content provides authoritative, practical clinical information and is commissioned following discussions with the Editorial Advisory Board and other senior consultants.

Cardiology Today brings the most important clinical information to the forefront of doctors’ minds in a biannual publication devoted to cardiology. Published in print and on a dedicated website https://cardiologytoday.com.au. 

For advertisers, Cardiology Today delivers a focused cardiology environment to showcase products directly to a targeted audience. Cardiology Today is now a dedicated section within the Medicine Today journal. Talk to our team today about advertising space and options. 

• Frequency: two issues per year
• Reach: GPs, cardiologists, endocrinologists

Article reprints and reprint collections are also available for sponsorship.

Download our Other Journals Media Kit here

ENDOCRINOLOGY TODAY

Endocrinology Today provides a topic-specific, focused publication for GPs, endocrinologists and diabetes educators, delivering a dedicated, clinical endocrinology environment for readers. Published in print and on a dedicated website https://endocrinologytoday.com.au. 

Written and peer reviewed by endocrinologists and other specialists, the editorial content provides authoritative, practical clinical information and is commissioned following discussions with the Editorial Advisory Board and other senior consultants.

For advertisers, Endocrinology Today presents a unique opportunity to showcase products directly to a targeted audience. 

• Frequency: four issues per year
• Reach: GPs and endocrinologists 

Article reprints and reprint collections are also available for sponsorship.

Download our Other Journals Media Kit here

RESPIRATORY MEDICINE TODAY

Written and peer reviewed by specialists, Respiratory Medicine Today is a topic-specific publication for GPs and other specialists. The editorial content provides authoritative, practical clinical information and is commissioned following discussions with the Editor in Chief, the Respiratory Medicine Today Editorial Advisory Board and other senior consultants. Respiratory Medicine Today brings the most important clinical information to the forefront of doctors’ minds in a peer reviewed publication dedicated to respiratory medicine. Published in print and on a dedicated website https://respiratorymedicinettoday.com.au.

For advertisers, the journal delivers a respiratory medicine environment to showcase products directly to a targeted audience. 

• Frequency: two issues per year
• Reach: GPs, cardiologists, respiratory medicine specialists, allergists and immunologists  

Article reprints are also available for sponsorship. 

Download our Other Journals Media Kit here

PAIN MANAGEMENT TODAY

Pain Management Today is a topic-specific, focused publication for GPs and pain management specialists.

Written by multidisciplinary pain management specialists, the peer reviewed editorial content provides authoritative, practical clinical information and is commissioned following discussions with the Editorial Advisory Board and other senior consultants.

Pain Management Today brings the most important clinical information to the forefront of doctors’ minds in an annual publication devoted to pain.

For advertisers, Pain Management Today delivers a pain-specific environment to showcase products directly to a targeted audience. Pain Management Today is now a dedicated section within the Medicine Today journal, and has its own website https://painmanagementtoday.com.au. Talk to our team today about advertising space and options. 

• Frequency: one issue per year
• Reach: GPs, neurologists, rheumatologists and other selected pain management specialists

Article reprints and reprint collections are also available for sponsorship.

Download our Other Journals Media Kit here

DERMATOLOGY COLLECTION

Launched in 2016, and headed by the Editor-in-Chief, Professor Gayle Fischer, this standalone publication brings advertisers the opportunity to reach not only GPs (piggybacking Medicine Today), but also more than 500 dermatologists and approximately 130 immunologists and allergy specialists. Borrowing from Medicine Today’s vast bank of peer reviewed articles, each DermatologyCollection collates a selection of the most relevant and popular content in a purely dermatological environment, bringing you the opportunity to showcase your brands to the most relevant target audience.

• Frequency: two issues per year
• Reach: GPs, dermatologists, allergists and immunologists

Download our Other Journals Media Kit here

ONLINE ADVERTISING

medicinetoday.com.au offers doctors and other healthcare professionals a broad archive of peer reviewed clinical material. All content published in the print versions of Medicine Today, Cardiology Today, Endocrinology Today, Pain Management Today and Respiratory Medicine Today is freely available online to all AHPRA registered users. Each journal has its own dedicated standalone website.

Make sure your online strategy includes space on Australia’s fastest growing online clinical resource for today’s doctors and the doctors of tomorrow.

Download our Medicine Today Media Kit here

NEJM CLINICAL AND DISEASE STATE UPDATES (IN PRINT)

Medicine Today is the advertising representative for Australian sponsorships of the NEJM Clinical and Disease State Update series in print.

NEJM Clinical Updates are published by the Massachusetts Medical Society, owners and publishers of the world renowned The New England Journal of Medicine.

Brought to you by NEJM Group, the updates feature editorially independent and clinically relevant content written by physician experts, thus representing an excellent vehicle for your product. 

Each high-value issue contains:

• Explorations of recent developments by topic experts
• Disease-state review articles
• Key opinion leader roundtable discussions
• Spotlights on clinical controversies
• Visual summaries/abstracts
• Updates to clinical guidelines
• Research summaries
• Meeting reports
• Clinical images

Presented in short-form, easy-to-read, full-colour format, these supplements will connect your audience with essential, topic-relevant content. 

2023 CLINICAL AND DISEASE STATE UPDATE TITLES

• Clinical Cardiology Update, March 2023
• Clinical Neurology Update, April 2023
• Clinical Hematology Update, June 2023
• Clinical Oncology Update, June 2023
• Lung Cancer Update, September 2023
• Pulmonary and Respiratory Medicine Update, October 2023
• Clinical Infectious Diseases Update, October 2023
• Breast Cancer Update, December 2023
• Clinical Hematology Update #1, December 2023
• Clinical Hematology Update #2, December 2023

Contact a member of our sales team for more information on available titles, timing and pricing.

MEDIA KITS

To advertise in any of the above publications, contact a member of our advertising team and take a look at our current media kits below.

Prue Anderson Group Sales & Marketing Manager Ph: 02 9908 8577 Mob: +61 410 317 059